Are you making mistakes in your direct mail?

Direct mail marketing campaigns can really stand out from digital mail campaigns. Around 78 percent of consumers tend to act directly to direct mail, whereas only 45 percent react to their e-mails right away. This behavior shows the higher value of direct mail compared to the flood of digital mail consumers receive every day. To stand out, marketers go back to the old school direct mail. Even though direct mail offers huge opportunities, more often direct mail campaigns do not succeed as desired due to common mistakes. To make your direct mail campaign a success, we collected five common mistakes for you.

Choose between direct mail and digital mail

When advertising your product through mail, you can choose between two different types: Digital Mail or Direct Mail. There are quite some differences between those and both can be very lucrative in their own way. However, you do have to understand the differences and not, for example, ‘just’ use e-mail marketing because everything is happening online right now.

How to stand out from other direct mail

If you want people to notice your direct mail, you can come a long way by using a relevant visual. People’s eyes tend to look to images faster than text so visuals draw immediate attention. Why not add a personalized map to your direct mail as the/a visual? Maps trigger people, they get curious. They will want to know what the map says and will get even more interested when they see their own address on the map. A personal map creates a ‘just for me’ feeling within the target because it’s truly unique per recipient. It makes them feel special. They get all that from ‘just’ a map! Look at our image and see for yourself.