Direct mail marketing campaigns can really stand out from digital mail campaigns. Around 78 percent of consumers tend to act directly to direct mail, whereas only 45 percent react to their e-mails right away. This behavior shows the higher value of direct mail compared to the flood of digital mail consumers receive every day. To stand out, marketers go back to the old school direct mail. Even though direct mail offers huge opportunities, more often direct mail campaigns do not succeed as desired due to common mistakes. To make your direct mail campaign a success, we collected five common mistakes for you.